Monday, January 25, 2010

Court Ruling to Deliver $300M Boost to Media

Last week's US Supreme Court ruling in the case Citizens United has sparked a host of media stories about the implications for the future of campaign finance regulation. The ruling is over 180 pages long, and it will take some time before the dust all settles and the real impact can be seen.

In the meantime, here are some stories about the ruling that have not received much coverage in the press. The headline to this post is actually the banner headline in today's issue of Advertising Age. The media industry journal goes on to predict that, as a result of the Supreme Court's decision, media companies can "Expect More Money, More Clutter and No Inventory in November." In a related story, the journal predicts "Supreme Court Ruling Will Put Political Ad Spending 'on Steroids'."

Whatever the ruling may mean for democracy, it apparently also means more cash for media companies.

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